Dynamic Digital Signs DSA, Basics

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Part I, The Basics of Dynamic Digital Signs:

LED Electronic Message Center Signs and LCE digital signage.

Here we are discussing the basics DSA LCD signs displays, players, and software


  • Hardware, Monitor, Player, and Mounts.
  • Software:  Arrange and Manage Content
  • Connectivity: Manage remote, update immediate, can be hardwired or wifi.
  • Content Design:  Need to have great initial design and layout.  Content must be kept fresh.  This can be done with in-house graphics department or 3rd party content manager.
  • Operations: Installation of System and maintenance, short and long-term
  • Business:  ROI, Savings, Revenue

Common Applications:

  • Restaurants
  • Bars
  • Fast Food
  • Museum
  • Aquarium
  • Art Exhibits
  • Theaters
  • Buildings:  Lobbies, Board Rooms, Commercial Spaces
  • Medical:  Waiting rooms
  • Institutions:  Colleges, Universities, Government.  Directories, Information and Advertisement.

Basic Questions to determine the type of system

  • Why go Digital?
  • What are the project goals?  Today, 1 year, 5 years, 10 years.  This will help determine the right software solution.
  • Who are the stakeholders:  Marketing / IT.  Are they working together?
  • Who is creating and updating Content?
  • What content and how is it to be displayed?
  • Where is the best location of the Digital Signs?
  • Where is the player to be located?  Player integrated into or in close proximity to display monitor will save $$$.  Remote players and cables are expensive.
  • What training is required and who is the trainer?
  • How many signs in the future.

Commercial grade displays

  • Orientation: Portrait and landscape
  • Runtime: 24/7 or 16/7.
  • Wider viewing angle
  • Robust frames and better glass.
  • Less image burn issues.
  • Run cooler, added fans.
  • Better Warranties:  3 years with the better response team.  You will void the warranty of a consumer tV used in a commercial application.
  • Added Attributes:  extra brightness, touch screen capabilities, number and kinds of connectors (HDMI, VGA, RSS, DVI).


  • Outdoor
  • 4K digital signage:  Next level of high def. 4 times better.
  • Augmented Reality Technology:  Actual to virtual
  • Analytics Driven Signage
  • HTML5 for content:  Latest version of HTML website, future content integration easier.
  • Live Video
  • Tablet technology
  • Interactive digital signs
  • Automated/Intelligent retail and vending

Network Options

  • Stand-alone:  direct to SD card
  • Local Area Network
  • Simple file sharing, internet connected.
  • Cloud: requires a service contract.

Concludes Part I

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