The Value of Font

August 6th, 2012 by admin

Font Impact

The lettering font of any signage, business letter, résumé or email, is as significant as the words themselves.The mind sees the letters as images before it is able to decipher words. Try glancing, for a split second, at a page with a lot of text.Even before actually reading any of the material, the publisher’s notion is apparent.

Playful positioning of thick, rounded letters shows a large and lovable business theme above. The font on the tan banner hints of a vibrant cultural background.

Time and Fonts

The proper use of a font will directly correlate to the amount of time a reader is predicted to spend with the text, and even with the business. Simple fonts, with minimal detail in the lettering, insist there is factual information. A company that is quick to get down to business would benefit from this lettering. More
artistic fonts with emphasized curves and added detail hints to readers they
will invest more of their time with the business. Take a look

Geography and Fonts

More relevant to signage and business logos, the perceptions of geography found within a font appeal to the imagination, generating more thought within the reader about the business. Notice the organic feel that exists within the text. Associated with it, comes the sense of a foreign forestry.

Readers react psychologically to the appearance of a text. Business owners design websites with a certain goal and audience in mind. The font of a business is used in large signs and banners that people will be drawn in to read. Consider the audience and the message that is being passed on, and choose the font accordingly.


What Makes a Customer Want You?

July 3rd, 2012 by admin

A person wants to be a customer of a company whose employees are experts in the products related
to that business. When talking with an employee whose interest in products
goes beyond that of what that business offers, it is reassuring to the buyer that they are
investing their time and money correctly. Business managers should interact
with their customers as frequently as customer service specialists. A business
owner occasionally assisting customers on a personal basis gives the sense that
the company is not too big to overlook even the smallest projects.

A business that is aware of emerging trends which capitalizes on
the evolutionary products of a specific marketing segment will
experience growth. As customers, it is disappointing when we enter a store
or market after being inspired to go buy a new product only to find
that the item is not carried there. The business
will have a solid reputation if they continually carry new products while they
are still new.

Dynamic atmospheres enhance the customer’s experience. Large signs
of clean, uniform design placed in backdrops
show what the store has to offer while creating a mood for shopping. The signs ideally
add to the experience and compliment any adjacent signs so that every sign relates.
It is important for signs to be in conjunction with their geography and change
along with the seasons. Constantly updating signs to fit holidays and
celebrations shows that the business is operating in full. The common misconception
that many business owners have is the way in which their signs should stand out.
Rather than abruptly begging for the attention of customers, the design of the
advertisements should draw in the viewer with different levels of design that
are balanced and appealing.

People want to be customers of a business that is seen. When
driving by a business where a recent purchase was made, it is common for people to point
out that they were just there, and then talk about what they bought, and the shopping
experience. A business that has their name on their vehicles generates even
more talk because they are seen more.
Vehicle wraps are an effective way for travelers on road to take pride in
being your customer, in turn growing your business.

Establishing Place within a Space

June 20th, 2012 by admin

In a world of advertisement overload, where many signs are
pushing a product or an idea, there is one sign which, by its presence alone,
brings satisfaction to its viewer.

The monumental sign tells travelers that they
have reached their destination. After a few hours in the car with the family,
the most anticipated thought on everyone’s mind is how they cannot wait to see
‘the sign’. A monumental sign does not only create a sense of identity for the
geographical area, but also subconsciously within the visitor.

Destinations that host recreational activities and afford a regular flow of visitors can’t
afford not to have a monumental sign. Modern communities, manufacturing plazas,
and outdoor shopping centers strategically place their monumental signs in
locations that will be seen by many while making a bold statement of their

The right materials used in these
signs yield perceptions as to what expectations exist in that area, and hint of
historical value, and even economic status.  It is appropriate to consider the ratio of the
monument sign to the area which it represents, and how it relates to its
environment. A sign should not compete with the natural landscape for
attention, but rather embrace the features that are unique to that area.

The design team here at e3 has just wrapped up a project involving monument signs
in the northern and southern entrances of Carter Lake in Colorado that makes use of
Colorado sandstone and rusted steel for the major spaces of the composition.
Brushed aluminum lettering contrasts the rusted steel plate, giving a modern
feel to the monumental sign while respecting the natural tones of the Rocky
Mountain landscape.

Graphic Installation Instructions

April 12th, 2012 by admin

Do you need some cut vinyl lettering or graphics on your car or storefront windows? For example, you might need some USDOT numbers put on your truck – but you really don’t want to pay to have them installed. How hard can it be…right? Or, you’re just starting a new business and it would be helpful to be install your logo graphic and business hours on your own. Well, it’s your lucky day. We want to give our customers the chance to give it a shot, especially if money is tight or you just want to learn something new. It really isn’t too difficult, so take a deep breath, relax and we’ll coach you through the installation process step by step. If all else fails, we’ve got your back and can do the install for you. Hey, at least you tried!


  1. Windex or another type of glass cleaner
  2. Paper Towels
  3. Scissors
  4. Squeegee (e3 may need to provide you with one, if you don’t already have one)
  5. 1″ masking tape


  1. First – you’ll need to do is wipe down your window with glass cleaner.
  2. Grab your graphic and place it on the window approximately where you want it.
  3. Use tape on the right and left side to hold it in place.
  4. Measure the farthest edge of the lettering or graphic from the left side – to the left side of your installation surface area.
  5. Measure the farthest edge of the lettering or graphic from the right side, to the right side of your installation surface area. Your goal is to have an even measurement on both sides to ensure the graphic is centered.
  6. Once it’s centered on the right and left, you’ll need to measure vertically to ensure the graphic is straight from top to bottom. In our example, we used the bottom of the last line of text to the top of the window frame. Be sure to measure from the bottom of the first letter in the line of text and the bottom of the last letter to the top of the window.
  7. Once all of your measurements are in place, run a strip of tape vertically through the center on your graphic.
  8. From there, you’ll want to release the tape on the right side and pull back half of the graphic.
  9. While holding up half of the graphic off the window, peel off the backing paper and cut the backing paper off with scissors.
  10. Continue to hold the graphic up off the window and use your squeegee, (starting next to the center line of tape) start putting down the graphic. You’ll want to start with the top half of your graphic by pressing down with the squeegee and swiping upwards. Then swipe the bottom half moving the squeegee downwards. As you continue this motion, you’ll be gradually letting the graphic lay down onto the window. Keep swiping upwards and downwards until the graphic is completely down one the right side.
  11. Remove the center line of tape.
  12. Peel off the backing paper while holding the left half of the graphic off the window.
  13. Repeat the steps in number 9 using the squeegee to lay down your graphic on the surface.
  14. Once the graphic is completely applied to your desired surface, peel off the masking tape and….
  15. Viola!! Step back and admire your nice work!

Easy Fixes:

If there are some bubbles trapped underneath the graphic and you have an xacto knife, a straight pin or a safety pin (even a razor blade would work) you can poke a small hole and work the air out by pressing the bubble flat down on the surface with your finger.

Don’t have a squeegee and don’t want to buy one? Try a CD case. It might work just fine. We recommend an actual squeegee of course, but it’s amazing what you can get by with when you get creative.

Call us at the shop ANYTIME if you have any questions.

Come on out this coming Tuesday and see what the buzz is all about!

April 12th, 2012 by admin

There was a nice editorial in Sunday’s Colorado about our meet-up group. Have a look at the article at:

Come on out this coming Tuesday and see what the buzz is all about. You’ll meet some of our finest business community members, and besides, tax delines will be behind us. Time to celebrate!

“Rules of thumb” on Magnetics

March 2nd, 2012 by admin

All magnetics from e3 signs are made to meet your needs and specifications, while retaining their durability and appearance for years to come! Proper use and care, however, will help to extend the life and protect the metallic surface to which it is applied.

Important — Use general caution applying any material to a painted metallic surface without following all instructions. By following these instructions, you can ensure top performance. Failure to follow these instructions and tips may cause damage to the magnetic material and/or surface to which applied and/or failure of the magnet to maintain its hold. We recommend that you keep these tips handy to review periodically. We take pride in keeping our clients informed to help prevent such consequences.

Preparing Magnetic-Receptive Surfaces
• Before affixing magnetics to a metal surface, be sure all surface paints, clear coats and waxes are cured (hardened).
• Clean the metallic surface and the magnet with mild detergent.
• Wipe with a soft cloth or allow to dry.
*(Approximate curing times: paint—90 days; clear coat—60 days; wax—2 days.)

Applying Your Magnetics
• Before applying, test all inks and paints used on the magnet for adhesion and solvent compatibility.
• Affix to smooth, flat or gently curved metallic surfaces.
• Make sure the entire magnet is flat against the metal surface. Do not place over protrusions (molding, decals, pin striping, etc.) or concave areas. There must be NO air pockets.
• The magnet itself should be at a room temperature of 60°F (16°C) or above when installed to achieve best results.
• Do not apply magnetics that have been curled with the magnet side out. The magnet may not attach properly to the metallic surface resulting in lifted corners or air gaps which will weaken its holding strength.

Storing Your Magnetics
• When not using your magnetic graphics, keep them in a clean, dry place at room temperature or about 68º F.
• Store rolled stock on end to keep it from developing flat spots.
• Store rolled sign material on end with the printed or vinyl side out.
• Stack flat magnet on a level surface. Avoid placing objects (such as cartons) on top that could damage the face; do not stack with magnetic sides facing each other.
• We recommend rounded corners for magnetic vehicle signage.
• If you place the magnet in the wrong position, completely remove the magnet from the surface and reaffix. Lift at sides and not at corners to remove. Do not pull the magnet across the surface, or it  may stretch due to the resistance caused by the high magnetic strength.
• Do NOT use on horizontal metal surfaces exposed to direct sunlight (such as automobile hoods), temperatures exceeding 160ºF (71ºC) or temperatures below -15ºF (-26ºC). Exposure to cold weather will make the magnet more brittle so use caution when handling.
• Be aware that long-term use on surfaces frequently exposed to sunlight (such as vehicles) can result in uneven fading of the surface because the magnet-covered area is shielded from ultraviolet rays.
• Do NOT use on non-metallic body fillers, simulated wood grain siding and repainted surfaces.
NOTE: Doors and panels on some vehicles are not made of steel. This product will not work on aluminum and plastic surfaces.

Cleaning Flexible Magnetics
• To guard against moisture and dirt buildup between the magnetics and the metal surface (particularly on outdoor applications), remove the magnet at regular intervals. Clean both the magnet and metal surface with soap and water; wipe with a soft cloth or allow to air-dry. (For vehicle-mounted signs, remove and clean DAILY.) You can use Windex with no Ammonia & Vinegar).
• After waxing and polishing, allow 2 days for wax to cure before applying magnets.


INSTALLATION: It is best to apply magnetic decals when the temperature of the magnet is near room temperature or about 68ºF. Carefully align one edge of the flexible magnetic sheeting to the vehicle’s surface. Allow the remainder of the sheet to apply itself to the vehicle’s surface. Do not allow any air pockets to form under the magnetic sheeting. If it isn’t aligned properly, be sure to completely remove the sheeting and start over again. Do not pull or drag to realign. This can damage and stretch the material.

REMOVAL: Remove periodically to guard against moisture and dirt buildup. On vehicles, it is recommended to remove daily to ensure that the vehicle and the magnetic sheet surfaces are clean and free of roadway debris. Dirt and moisture trapped between your magnetic graphics and your vehicle can damage its finish.

CLEANING: Clean your magnetic graphics with a mild detergent as well as the metallic surface it is being re-applied to, wipe with a soft cloth and allow to dry. This will help to lengthen the life of your product and will
help protect the surface of your vehicle.

Avoid using on repainted surfaces, non-metallic body fillers and wood grain vinyl siding.

Why Vector Graphics Are Important

January 17th, 2012 by admin

I think one of the most challenging aspects of working in the sign industry is obtaining the proper artwork from our clients. Oftentimes, we have customers bring in a small business card with their logo on it – to see if we can use that to create their huge sign or vehicle graphics. We don’t blame you. It seems to make perfect sense. We need your logo and you’re providing it – looking just the way you want it. The reality is, we need your logo in a vector (line-art or drawing) format. Let me explain what this means:

  • Vector graphics use geometrical shapes, points, lines and curves, which are all based on mathematical equations, to represent images in computer graphics.
  • Unlike bitmap images, it’s resolution independent and allows graphics images to be enlarged to any size, without any loss of quality. You can move, resize, and change the color of vector graphics!

The text in red above is the key factor here. If we’re going to adjust the color of your logo and increase the size dramatically, we need to ensure that it prints exactly the way you want it. To achieve this, we need to be able to click on the different shapes and letters within your logo to select the proper colors for test printing.  If we’re able to do this, we can test several different colors until we get it just right. If we only have a small scanned version of your logo from your business card or a low res version from the graphic artist you used, not only is the resolution bad when we blow it up to larger proportions, but we’re unable to manipulate the colors for you.

*I want to break here and explain that the resolution of your graphics determines the degree of detail visible in a vector (illustrated image) or photograph.

We want to save you the time, money and frustration it can take when it comes to providing us with the proper logo files. I’d like to suggest you be upfront with your original graphic artist to be sure they’ll provide you with the line-art vector files from the very beginning. Feel free to tell them exactly what your expectations are up front. That way you can rest easy knowing that those files will be yours to do any advertising/marketing you need moving forward. Ensuring this super important outcome will make everything much easier moving forward.

File name extensions used for vector graphics are generally Adobe Illustrator ai files. As long as you have those, you’re set! When you have an Adobe ai file, any graphic artist can save it in several different file extension formats for your various needs, such as eps, pdf, jpg and more! Oftentimes vector (line-art) files are also saved as eps and pdf . But be sure to clarify that you want a vector (line-art) file, because oftentimes an eps and pdf can be flattened like a photograph and will no longer be edited the way a vector graphic can. When a file is flattened, a white background is attached and it’s almost like a photograph. You can adjust the tones and curves of the color but you can’t get in there to adjust the specific colors. When we receive your vector graphic files, we can size your logo up HUGE to apply to the side of your new white van, or blow it up for your massive new business sign with the best clarity and accuracy as possible.

At e3 signs, we’re fully capable of re-drawing and re-creating your logo files, if you’re interested in investing in that option. We always try to work with our clients first to get the best possible files from them. If it’s not possible and you’re sick of the headache time and time again, we’d be happy to quote you a price at an hourly rate – to reproduce your logo. At that point, the line art files are yours to keep. We’re happy to help make things easier for our clients.

Please don’t hesitate to contact us for more clarification regarding this topic. We look forward to working with you!

The importance of matching your logo colors:

December 27th, 2011 by admin

Almost every client we encounter has a job that requires the
use of their logo and established color scheme. What most people don’t realize
is the importance of keeping those colors consistent across all your
marketing/advertising channels. There’s no doubt that you want your business
card colors to match your brochures colors….and your website colors to match
the decals on the front door of your business. You most certainly want your
vehicle decals to match everything else! At e3 signs we have a color matching
system in place that ensures our printer will get as close to your provided
color sample as possible! Not only is a consistent use of your logo important,
but the color you use will keep your branding professional and consistent as well.

How do we do it?

You can be involved in the process as much or as little as you want.
First we establish what kind of signs or decals we’re going to
produce for you. For example, let’s say we’re creating a vehicle wrap on your
truck. You want your logo on the doors and the same color green that your logo
uses, incorporated in the design.

Option 1: You can come in and sit with our Graphic Artist Pam.
She has color charts printed on all the various materials we use. We can
take (for example) your business card (which displays your colors EXACTLY how you want
them printed) and go through the color charts in the book. Together, we can
select which color you thinks matches your established color scheme best. We’ll use
that color throughout the whole process and viola, everything matches!

Option 2: You can leave the color sample you need matched with us (let’s
say your business card) with our Graphic Artist and she’ll go through the
books, select a few that are the closest match and create a few test prints. In the end,
e3 will select that colors that match your sample the closest and print a small
sample for you to view and approve before any major printing is done. If further testing is
needed, we’ll work with you to match the colors as close to perfection as possible.

Many times, we have clients come in and their brochure
colors are different from their business card colors, and it goes on and on from there. This can be a very
frustrating thing. Once you’ve been through the process with e3, you’ll know what to expect and how to ask your
other printers what type of color matching system they have in place.

We would be happy to answer any questions you might have regarding the color matching process, and look forward to working with you!

Welcome to e3 signs new website!

November 2nd, 2011 by admin

Hello world! We’re your new local sign shop, e3 signs in Loveland, CO. We opened May 1, 2011 and we’re thrilled to launch our brand new website! We’ll be posting some really interesting blogs soon, so stay tuned….and feel free to let us know what you think of the new site!

Thanks for stopping by,

The e3 signs team

e3signs is open !

May 14th, 2011 by admin

e3signs Grand Opening Printing Specials

We’re pleased to announce we opened for business in May 2011!  e3signs is a printing company built on the determination of bringing the customer the best experience and the highest quality possible.

You can find more about the services we offer at our website,

Posted by e3signs at 5:24 PM 0 comments